Philippine Airlines is embarking on a Customer Relationship Management (CRM) project

16/11/2023

As part of our commitment to providing excellent service and improving collaboration with our valued partners, Philippine Airlines in partnership with Salesforce, will embark on a Customer Relationship Management (CRM) project.

Dear Valued Travel Partners, 

As part of our commitment to providing excellent service and improving collaboration with our valued partners, Philippine Airlines in partnership with Salesforce, will embark on a Customer Relationship Management (CRM) project, which optimizes our customer interactions, streamline processes, improve data management, and provide our industry partners and passengers with amazing service at scale that will ultimately drive our sales to new heights.  

A more detailed information about this project is enclosed in the letter from our Vice President for Sales, Mr. Salvador “Bud” Britanico, Jr. 

To ensure the success of this project, we kindly request your participation in a brief survey by accessing the links below. Your inputs will help us update our records and tailor our services to better align with your company's needs. 

Travel Agency Database Update:                        

https://forms.office.com/r/FDtgRJmbah  

The survey links will be open for responses until EOB of November 30, 2023.  

Thank you for your continued support to Philippine Airlines. We look forward to your participation in the survey and we are confident that this endeavor will significantly contribute to our collective success!